Cycle Sportives

A bit of digging reveals Velo Birmingham is owned/run by CSM Active, a company who seem to mostly deal in brand management and corporate entertainment. Their exec Chairman is one Seb Coe. Seems to be their first go at running a Cycle Sportive.

Still, hopefully some MAMILs paying £75 will help to pay to get some tarmac painted a different colour

Vélo Birmingham is the flagship event of the Birmingham Cycle Revolution, an exciting Birmingham City Council initiative to inspire more people to cycle in and around the City, making Birmingham healthier, greener, safer and far less congested. The weekend’s events, including the BikeFest community festival, will be wholly funded by the event organisers and will help the Council raise awareness for its ambitions to get the City riding. In addition, a proportion of the revenue generated by Vélo Birmingham will go directly towards helping the Council fund the Birmingham Cycle Revolution