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  • They all look like '£3k Pinarello that Cycling Fitness gave four stars and a nice big saddle bag' types to me.

    I expect creative/media types with half a brain will give it a wide berth while lots of project managers at JPM/Deloitte sign up to network and climb the greasy pole while others sneer.

    I have vague plans for a cycling business when I get back to the uk which will be aimed at exactly this demographic.

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