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amey
Sumo
Yes - niche small volume stuff tends to have large margins - comparatively - so that they can cover their costs and turn a profit. That was kinda my point.
Whether you think the price is OK is irrelevant - it's niche and you don't want one. But those who do aren't buying on price because there's few alternatives. They also don't want headaches from fincky expensive to replace things like HDBs. Kid races it, it gets chucked in the shed, it works next week. Bosh.
It's a bit like buying Rapha, really. You don't want to sound like the moaners who believe that just because can be sold for less, it should. As if somehow the thought that went in to the design is worth nothing.