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amey-
still overpriced, mainly the spec .. BB7!? .. good market gap for Pinnacle.
Kidz cross bikes? They probably sell < 100 a year. Not really a market to battle for I'd have thought.
Crank choice is curious. Other than that, it's a pretty sensible cross rig for small people. Riders aren't going to challenge the brakes but they are going to crash a lot so cheap bomb-proof kit is pretty wise. Isla know their shit.
Howard
Do you even economics of low volume production?