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I have the same thoughts about 'sponsor me to do something I want to do anyway'. What changed it for me this time is I realised I had an opportunity to raise a meaningful chunk (£11k+ at the moment) and I'd have felt bad if I didn't exploit that. That's not meant with any disrespect to riders who didn't. Cancer has been a bit too present in my social circle this past year so I just had a particular opportunity to do something. Kristoff might be unbeatable (though I think skinny proved otherwise) but cancer isn't.
From a selfish point of view that also helped to give me strength when I may well have scratched at CP3 otherwise.
Well done @TheAdventureCapitalist- I think the most impressive thing you achieved was the amount you raised for charity- £10k plus? ( and thats given the fact that personally I'm not a fan of mixing charity with doing something you would do anyway, but that's irrelevant).