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You still haven't explained why this guy is an expert. I work for one of the largest media organisations in the world. I'm going out on a limb here but I reckon I know more about how the media works than some academic at Birkbeck. Has he even been a journalist, or worked in the media? Did you look into that?
But then you're accusing me of being the one who knows what's right without even checking your facts?