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Interesting post, but my point was simply about measuring bias. And it's not what "I" want. Journalism is a profession with it's own ethical code.
https://en.m.wikipedia.org/wiki/Journalism_ethics_and_standards
It may be out of date/obsolete, but that's what I was referring to.
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Hmmm. Given our press struggle to operate within the actual law I doubt they give anything other than lip service to hifalutin ethical codes.
I wish it wasn't this way though. To my mind the most corrosive aspect to public in life in both the UK and the US is not bias, per se, but the slide towards news as entertainment, with everything reduced to simple plot lines and extreme characterisation. I'm fairly sure that explains how a reality TV star is in the running for president, and how voters woke up the day after the referendum regretting their vote for Brexit as they confused reality for a VR game.
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That is how you would like the world to be, not how it is. The media isn't 'meant' to do anything. Individual media companies and organisation will pursue their own objectives; those that are for profit entities will pursue the objective of maximising their owners / shareholders returns.
Murdoch is always cited as the dark hand - have you ever considered that his papers take the line they do because they seek to reflect the views of their readership? Case in point - the Sun was pro Brexit, the Times anti; the Scottish Sun was pro Scots independence, the Sun against.
Those on the left struggle to countenance this, as they prefer to believe that the media creates false consciousness. How awful it would be if all these poor lambs actually thought these horrible things - rather than being told to think them by the press!
Corbyn's problem isn't a media bias against him - it is a popular bias.