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Jimmy_Fingers
The_Kindness_of_Trees
..."sponsored by Murdoch..."
I think this idea of Sky being able to buy their success is more to the point. I once asked a French gentleman from Marseilles what the French thought of Bradley Wiggins:
‘Oh, yes, we like him very much.’
Did he think Bradley took drugs to enhance his performance?
‘But of course.’
He didn't care whether Wiggins doped or not; I don't think the French take the same puritanical view that English speaking Protestants do (same with football and the attitude towards diving).
The fact that the French seemed to quite like Wiggins implies that being British isn't so much of a big deal either. What they object to, I think, is being rich and boring and successful.