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I still think they're missing a trick not setting up their own tracking service, so that can put adds and sponsors around it. Would benefit their revenue.
I read something on the Facebook page that suggested that they might be doing that. Apparently the Trackleaders page has been set up as a back-up. Reading between the lines, they might be struggling to get theirs working, hence lack of announcement.
You didn't miss it, it's not live.
But the titles are easy to guess.
I still think they're missing a trick not setting up their own tracking service, so that can put adds and sponsors around it. Would benefit their revenue.