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its true that the spokes look unnaturally bent at the point of entering the nipples
That was what I suspected. The thick rim bed of the Archetype will tend to hold the nipples in the radial alignment of the drilling. Having a bend where the spoke enters the nipple isn't a problem per se, but it will lead to rapid fatigue failures at that point if the stress relief isn't up to scratch.
I prefer the Jobst method of stress relief, gripping opposing pairs of spokes and gripping by hand, rather than just trying to axially displace the hub relative to the rim. The mechanics of the gripping method make it easier to apply a higher and more uniform (if you have a good feel for it) overload to all the spokes.
thanks for the responses. did stress the spokes in pairs and by pressing down on the rim with the hub on a block of wood, its true that the spokes look unnaturally bent at the point of entering the nipples than any other wheels ive owned. This is way i suggested radial lacing has i though this may help alining the spokes with the nipples.
bought a tension meter which was ok but not perfect