The fact that they had a fully stocked sample sale followed by an 8 week fully stocked online sale screamed FIRE SALE to me, but I may well be wrong. I'm no fan of the brand, but it would be a shame for them to go bust. If I was to speculate, I'd suggest they've tried to grow far too fast with far too much investment money and have overestimated the size of their market.
The fact that they had a fully stocked sample sale followed by an 8 week fully stocked online sale screamed FIRE SALE to me, but I may well be wrong. I'm no fan of the brand, but it would be a shame for them to go bust. If I was to speculate, I'd suggest they've tried to grow far too fast with far too much investment money and have overestimated the size of their market.