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@aggi
It's a vaguely interesting article from someone who's spent half an hour on Companies House and found a few things. It's not a particularly strange structure, if they really wanted to hide things they'd have been better not incorporating or setting up an LLP.
If you're collecting a load of sensitive data (email addresses, etc) then this approach may limit liability if you breach the data protection act or similar.
It could be interesting but as it is it's a bit of a nothing article.