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I think the best strategy is to collect loads and loads of them, hit up every poke stop you can as often as possible, transfer all your doubles for candy as you go, level up as high as you can be arsed and then evolve... You wind up with higher CP Pokémon that way...
Then again, I could be talking out of my arse... 🙃
I did win a couple of battles at a gym the other day, didn't get all the way through tho' so didn't get a defender spot... Combat is a bit shit...
But then you level up and the max moves...