That looks like the same horrible stuff my place is covered in. Where it's blown, it will come away from the brick quite easily with a thin stiff blade or screwdriver, but where it is still firmly bonded it becomes difficult without taking the surface of the brick with it. Not too much of a problem if your covering it again. It's been suggested to us that mechanically grinding or chemicals are the best options for full removal, I've tried peel-a-away which softens the paint and works quite well. An unpleasant job however it's done, whoever went round selling this product should be locked up in my opinion!
That looks like the same horrible stuff my place is covered in. Where it's blown, it will come away from the brick quite easily with a thin stiff blade or screwdriver, but where it is still firmly bonded it becomes difficult without taking the surface of the brick with it. Not too much of a problem if your covering it again. It's been suggested to us that mechanically grinding or chemicals are the best options for full removal, I've tried peel-a-away which softens the paint and works quite well. An unpleasant job however it's done, whoever went round selling this product should be locked up in my opinion!