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Nice the UK has a good brand but:
"G4S, a London-based security giant, is the largest of its type in the world. Other “diversified” service companies such as Serco, Interserve and Capita—providing everything from waste collection and call centres to prisons and air-traffic control systems—increasingly operate overseas. Serco runs Dubai’s metro. Britain’s vast defence sector sells all sorts of equipment and kit to foreign governments and security forces."
Warmongering, sheer incompetence [cRapita as theregister calls them] and offshore outsourcing of work [crapita again and others] low wages for most, anti-immigration sentiments, dodgy donations [g4s, see private eye], study immigration from rich families, NHS being dismantled here, trading on a reputation that may go to tatters if the current downturn continues ...yes exactly what most in the UK need :)
The Economist can be spot on, but some articles are really written from a position of disregard for the median person. However if this brand can be leveraged for the good of most of us, why not?
A bit late to the party, but thought I'd just post this in relation to the chat about service industry Vs manufacturing and potential exports.
The Economist | Bagehot: Whitehall, Inc. http://www.economist.com/news/britain/21701228-its-politicians-its-public-services-britains-state-booming-international?frsc=dg%7Cd