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  • 'Tory Austerity is not necessary' into a a pithy, (if ultimately demonstrably false), soundbite like 'Take Back Control'.

    What I don't understand is why Labour are so against uniting around one leader to demonstrate a united front and delivering a simple message.

    Tory Cuts have cause slower growth. This is why your life is shit.

    Torys = Cuts

    When you voted out you were promised £350m week extra public spending. Will the Conservatives do that?

    Tory = Cuts

    Schools failing?

    Tory = Cuts

    You, the people are the future. We will invest in you. The Torys won't.

    Tory = Cuts

    Potholes in your street?

    Tory = Cuts

    For the first* time in my life I'm considering voting Labour. I took a look at the previous voting in my area and can't see how they could win generally, but at the moment they seem to be loosing an upcoming election that should be theirs for the taking. Why?

    *excluding Khan as 2nd choice for Mayor.

  • It is a start,
    but I seem to remember this being the theme of '80s Labour,
    and
    the Mail/Express/Sun reading 'core Labour vote' were told 'The Cuts' would only affect
    the workshy, 'loony Leftie bolshie Union members', 'public sector workers on bloated salaries with gold plated pensions', 'welfare scroungers', etc, etc.
    Sorry to be unenthusiastic, but it clear that the Tories are the enemy of all but the very priviledged, but the drip,drip, drip, of the Rightwing media pointing at strawmen/women dissipates the well founded rage that most of us have not gained from nearly 40 years of Trickledown.

  • We'll have to agree to differ on some of those points, but the point I'm trying to make (badly) is you need a negative campaign with a simple message. You don't even need to propose solutions just talk about "investment" in people.

    BUT most important you need a united party. People were desperate to vote Brown/Blair out. But it was only when you finally had the credible opposition of Cameron did it happen - and not by much.

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