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London Fixed Gear and Single-Speed is a community of predominantly fixed gear and single-speed cyclists in and around London, UK.
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@Velocio
I've made a few changes to emails that are sent out.
I'm curious to see if the emails are in any way valuable and whether people click on the links.
A good chunk of all our costs are email, currently £80 per month for Mailgun outbound emails and rising steadily.
The tracking code is in the form of query string values in the links of the email like:
utm_source=notification&utm_method=email&utm_campaign=new_comment.That last bit tells me which email, the first two bits just say "email notifications".
The tracking is anonymised of course, and I cannot see when you've read email... just when you click a link, and it's purely there to answer a question: Is spending money on email worth it?
I think it is, but I don't want to spend donations on things that aren't proven to be valuable to you. Data helps prove that one way or the other.