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So what should Remain have said?
I haven't a fucking clue. I'm foreign born, southern raised, middle class, educated and haven't lived their lives. I can tell you why they don't relate to the Remain campaign because I live and work close enough to their lives that this much is blindingly obvious.
More groundwork should have been done a long time ago. More feet on the ground, hands getting dirty, talking to people and understanding what going on with their lives. In it's own shitty way, Leave offered hope, a hope that could be translated into something tangible in the here and now. Remain needed to work out what kind of hope the disaffected up here needed to be offered that was better than the hope Leave offered. As Luci pointed out, the politics of government and the politics of referendum are much of a muchness in some of these parts. Can't untangle them as easy as a set of headphones that have been in your pocket all day. The campaign should have been more about people like Jo Cox and less like that silly twat off the telly .
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The_Seldom_Killer
JWestland
"UKIP/DUP/and all - Vote these people out they fucked you up"
[reads what they actually are going to do, concludes they've nothing to offer for poorer areas, make things worse]
So what should Remain have said? In the case of NI it's easy: We get a lot of EU cash, we promise to invest it for you in xyz and there will be a consultation.