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10% less of fuck all is still fuck all. A lot of the people Luci describes don't perceive a mechanism by which their comparatively shitty hand can be made shittier. Then hang this £350m in front of them and voting is like a free lottery ticket. No one really thinks they personally are going to get a slice of the pie but Leave is the only campaign that has offered them even the faintest chance that them and theirs might. Talk of rebates and big international trade deals and so on and so forth don't really have a context in their lives. That's the talk of bankers and wankers down in that there London with their posh coffee and ivory towers. Labour and Remain have consistently failed to put this whole referendum into terms that are relevant to the embittered north.
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"UKIP/DUP/and all - Vote these people out they fucked you up"
[reads what they actually are going to do, concludes they've nothing to offer for poorer areas, make things worse]
So what should Remain have said? In the case of NI it's easy: We get a lot of EU cash, we promise to invest it for you in xyz and there will be a consultation.
I know. But the cause of their hardship is austerity, not the EU. It'll only worsen if we leave.