http://www.cyclingweekly.co.uk/news/product-news/team-gb-wear-custom-moulded-carbon-fibre-shoes-rio-olympics-233703
Only a few years behind Adam Hansen...
http://cyclingtips.com/2014/05/adam-hansens-custom-shoes/
@hippy started
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http://www.cyclingweekly.co.uk/news/product-news/team-gb-wear-custom-moulded-carbon-fibre-shoes-rio-olympics-233703