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@norvegan
Interesting input Oliver, thanks for sharing. I'll be sure to read up about consequentialism. Adopting this approach is of course not measurable, and I don't think that there is a good reason to try to do so either. However, I do believe that an approach like this can be effective in certain situations with certain people. We are all different and people react differently to how new ideas are presented to them. Some resonate with an in your face approach (i.e. Gary Yourofsky style) whereas others needs to be "eased in". For me personally, I feel that this approach is a more pragmatic one that allows me to be a better advocate for the vegan lifestyle.