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They don't have morals, they have a legal obligation to maximise shareholder value. She still generates money for them even with the doping conviction.
Strictly, they have a legal obligation to act in the interests of the shareholders.
https://en.wikipedia.org/wiki/Revlon,_Inc._v._MacAndrews_%26_Forbes_Holdings,_Inc.
Nike said she did not dope intentionally and will continue to support her ! Well we all know where their morals are !