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  • "The first commercially successful electronic gear shift system for road bicycles was introduced by Shimano in 2009, the Di2" followed six years later by those well-known innovators, SHAM.

    I can't see how you can claim SRAM aren't innovators. I mean, look at the pre-YAW Red and Force front mechs? Ever since Tulio nailed the parallelogram front derailleur, nobody else has managed to make and sell a front derailleur so awful that stopping, getting off the bike, and moving the chain with your fingers seems like a reasonable alternative. Particularly since trying to use the front derailleur will result in your chain unshipping itself a good proportion of the time anyway.

    And the bonus 'surprise' function in the first series of hydraulic road brakes, which would cause them to fail catastrophically with no warning. A world first, I think.

    And not to mention the Zipp hub recall farce. Not satisfied with managing to fuck up designing possibly the simplest part of a bicycle drivetrain, they even managed to cock up designing the replacement part. Having to recall the same product twice, for the same defect. Groundbreaking stuff, truly.

    SRAM. Innovators in the art of ineptitude, reaching new depths of performance.

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