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So your claim that SRAM are the super innovators falls down. Whereas Shimano HAVE actually innovated. Thank them for freehubs, hollow cranks, STI, SPD and their lovely fishing reels...
If you think being able to shift from the handlebars compared to the drops is an 'incremental improvement' then how on earth can you consider wireless shifting, which does nothing except accelerate the need for battery charging a 'proper groupset update'?
STI was a "paradigm shift". Wireless means more charging and inferior shifting but hey at least you might be able to install it yourself without seeing your LBS.
"I've got Shimano..." => "I'm not racist, but"
hippy
Well, as long as we're agreed that SunTour were first and Shimano isn't much of an innovator either. If I'm going to continue to fight this corner, indexed shifting and STI shifters are just incremental improvements on the cabled groupset; Di2 is a cabled groupset too, with some admitted improvements. I've made the comparison before between CDs / Minidisk / MP3, which I think is quite apt. Minidisk was an improvement on CDs in a lot of ways, but it was quickly sidelined by the convenience of digital music.
Wireless is a paradigm shift.
p.s. I'm not half as much of a fanboy as I make out. I think wireless shifting is cool, but I've got Shimano and SRAM cable groupsets on my bikes, and it'll stay that way for a long old time I recon. I prefer SRAM shifting and hood shape, but I've used Campag and own Shimano without complaint. I enjoy the discussion if I'm honest.