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To be honest I only use Sram mtb stuff. Have 10 speed 0X on the fatbike, and X1 on the New AM bike. I just prefer it.
My move to Shimano for road bikes is purely Down to economics. I cant be running mad expensive groupsets. But want the latest features. Shimano are simply the best as feeding Tech downwards. I Guess because they are big enough to work on loads of Components at the same time.
Smallfurry-
Considering SRAM have historically been at a cheaper price point for their top-teir groups, it'll be interesting to see how they trickle down eTap shifting (if they do at all). A lot of SRAM's literature has been about how there is no mechanical difference between their groupsets, just lighter/more expensive materials, so you'd hope that they'd be good on updating their other groups too.
If we're at a point where you can get wireless Rival or 105 Di2 in a couple of years, that would be awesome.
MechaMorgan
cough Mavic Zap cough
I never said Sram invented electronic shifting, they just didn't bother with the pointless half-way house of a wired shifting system, and have been first to the bring a proper update to the groupset market since Tullio Campagnolo :)
@smallfurry I don't really think what the pro peloton want drives innovation any more; my point was that Shimano are scrambling for excuses. It's not hard (apart from expensive) to build a bike that confers some performance advantages over stuff allowed in UCI racing, even if that's only disc brakes and a lighter total weight.
Not really fussed about Shimano sticking a longer cage on their derailleur as some kind of worthy accomplishment in R&D.
p.s. this is all moderately tongue in cheek. I enjoy my position as resident eTap fanboy, but I'm totally happy with my various cable groupsets.