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Impressive! I guess once you are established you are, er, established and digital presence is much less of a concern for a plumber than a Designer.
I am however thinking of making and selling some sort of templated (I've already built a couple for fun) portfolio/trade website where I can get costs down to a minimum but make profit in bulk. Prob won't work.
Anyway, baths... any real difference in these two... I need double ended and sans tap holes...
No site, no advertising at all! Unless I wanted to specialise it keeps my overheads low which in turn generates more business. I have thought about specialising but the diversity keeps me interested and improving at a wide range of jobs which is one of the reasons I'm still doing it after so many years.
The more common approach would be to hire cheaper/less experienced labour and take on more work, it's usually quite frustrating for the trades who do it but there's not much option if you have a family who want to live above the bread line. No dependants for me so it's possible financially to go this route.