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mustard
Barum was a major ČSSR tyre maker. Their bicycle tyres were pretty popular in the East-Block. Some of their tubular tyres were pretty good and ridden to many a win in the "Peace Race" (their PWB tyre stood for Prag-Warsaw-Berlin) and Olympics. When I first arrived in Europe the Barum G10s were the popular choice for amateurs on a budget. Today neither the ČSSR nor Barum are what they once were. Today Barum is partially owned by Continental AG (which is, in turn, part of Schaeffler) and don't have any bicycle tyres. They make, however, quite a few car tyres sold as Barum-Continental. I think some ex-Barum bicycle tyre people ended up at UFO/TUFO but I'm not wholly sure of the connections as I've heard too many contradictory stories.