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It isn't difficult to engage sales teams and encourage better service from them, but it take a little time to coax their abilities out.
I've found it usually depends on how the staff are 'into' the product/culture/brand their trying to sell. Rapha seem to do really well with this - all of the staff I've dealt with have been friendly and helpful and seem to care about the product, company and customer.
Apathetic staff nearly always lack proper training.
It's been a bugbear of mine that retail companies either employ sales staff who are efficient or good looking.
It isn't difficult to engage sales teams and encourage better service from them, but it take a little time to coax their abilities out.