It's called branding, it's been robbing craftsmen for centuries probably never more than today. There was a great programme about Faberge recently, beautiful craftsmanship.
Watches are not that great an investment in my experience, good brands hold their value reasonably well but bare diamonds are easier to store/transport & sell. Jewellery was originally a means of transporting wealth easily after all.
It's called branding, it's been robbing craftsmen for centuries probably never more than today. There was a great programme about Faberge recently, beautiful craftsmanship.
Watches are not that great an investment in my experience, good brands hold their value reasonably well but bare diamonds are easier to store/transport & sell. Jewellery was originally a means of transporting wealth easily after all.