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Agreed.
A specific page (with local translations etc) is coming in early May but the first content launches tomorrow as it's for a specific event (happening next weekend) so can't be moved.
If it's not possible, we'll just use the top of the page and have a shittier user journey for a couple of weeks. It's only a minor part of the campaign for now anyway.
Soul
I'm guessing you're using an #anchor. Lots of browsers seem to be pretty flakey when it comes to displaying anchors in the right place, so you'd probably be better off building a landing page which just contains the content you want people to land on.