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That's usually just done with the code of the website.
Either a redirect or selecting different style sheets depending on the User Agent. I'm guessing @Soul wants to force users of his own site to specific versions of other sites depending on what device they are using. Seems like a fools errand because, as you say, the sites which do a passable job of varying their output for mobile also generally do a decent job of picking which version to serve based on the User Agent.
gbj_tester-
Not sure we can affect the code on site..
Background:
We're launching a new ad campaign this week. The landing page has a specific piece of content (4th bit down the page) that we want to direct to.
Issue: on desktop, this works absolutely fine. On mobile / tablet devices, it sends users to the 3rd piece of content (no idea why).
The client is fine with sending the user that clicks on the ad on a mobile to the top of the page but the site we're serving the ad from is device agnostic so it's not like we can just use one url on their mobile site vs desktop site.
Usually, I'd use our adserver to build out creative rules but as this is a text link (clicktag) and not an image, our adserver won't do that.
I was hoping someone knew of a tool (like a url shortner) that might have this function.
Soul
That's usually just done with the code of the website.