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But isn't the cultural shift really just "more people like the thing I love, I LIKED IT FIRST, I don't think they like it in the right way and this makes me VERY ANGRY"? There is nothing stopping him popping on the tighty denim shorts, skinning up, riding to a different hill and enjoying the adventure like he always used to...
Succinct Jay-Z is succinct...
He does address that himself in the article, perhaps not well enough but at least he's self aware enough to do that. I agree though, the world of cycling is clearly richer and more diverse than it ever has been and that's good.
Has there been a cultural shift though? I suspect there has.