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What, buy out dead companies and use the brand on gas pipe at inflated prices? Pretty much.
The argument centred around them having some 753 'Holdsworth' frames made - I asked them on Facebook what made them 'Holdsworth' other than the name on them, as they're being made by someone else. I don't get it personally - it's not like Holdsworth has amazing marque. I can't remember who it was that was making them, but his name was more desirable than Holdsworth.
There's a lot to knock Planet X for (falsely inflating prices before sales etc), but this one particularly irked me as it's dishonest. At least with SAB they bought a load of dead stock. Their Holdsworth stuff has never been near anyone to do with the original brand, as far as I can make out.
Maybe I shouldn't let this stuff bother me...
Isn't that their stated business model?