Unfortunately, the other side of cycling seems to have been ruined. Ten years ago I would have been proud to describe myself as a cyclist, still a slightly odd, marginal thing to do.
It was a world of peculiar achievement, of anoraks and curly cheese sandwiches eaten on forgotten B-road laybys. It was a world of Sheldon Brown, and tales of Sustrans cycle paths.
The author of that piece needs to take these off.