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I still don't get it (well, I do, but not really) - why should he let it bother him if other people are being macho, combative or rampantly adoring pro cycling? There are so many inspirational things still happening in cycling, many of which highlighted via this forum - TCR, TransAm, ludicrous tours, ludicrous bikes, Steve Abraham etc... focus on what inspires you and ignore things that don't interest you. It just sounds like the standard exclusive/nostalgic 'clubs were better when I was young' / 'India was better before people started going' / 'football was better when you could kick people etc...
I think Jay-Z puts it best - "What you eat don't make me shit"
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Succinct Jay-Z is succinct...
He does address that himself in the article, perhaps not well enough but at least he's self aware enough to do that. I agree though, the world of cycling is clearly richer and more diverse than it ever has been and that's good.
Has there been a cultural shift though? I suspect there has.
I think he's got a point. He's not saying roadies suck, or even that modern roadies suck. He's saying that conformity is boring and that macho combativity fuelled by rampant adoration of pro cycling - which too often pervades modern cycling - is pernicious. He's right about that.
However, I also agree to a point with this rebuttal, which argues that it takes the more experienced to show the less experienced the right way:
http://www.the-hard-road.com/read-1/2016/4/12/in-response-to-tom-marriages-piece-in-the-guardian