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Actually, the article claims Direct Energie but it was Roompot I was thinking of. I'm not sure if DE have been running discs all season. Roompot definitely said in an interview they'd had to adapt their cars and vans and stuff and that each rider was getting 3 bikes for the year and they all had to be disc brakes.
This makes it sound like DE changed just for P-R:
http://www.cyclingweekly.co.uk/news/racing/another-team-switches-disc-brakes-ahead-paris-roubaix-219892One off or just appropriate time to try new bikes?
Ah - I did not know this. Interesting.