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You previously said avoidance and evasion are synonyms. That couldn't be further from the truth. One practice is legal. One isn't. They are by definition not synonymous.
The point you are making now is an entirely different one and concerns the question of when legal avoidance arrangements become immoral. That is a question to which everyone will have a different answer. The problem Cameron has is that he has publically condemned the exact avoidance practices his family have been involved in and that he has profited from.
It's semantics. No-one would criticise Cameron if he had £30k in an ISA. Nor should they.
But having £30k in a complex financial product 'owned' by a company based in a tax haven is clearly far more complex to arrange than popping out to your local Nationwide.