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That's because they don't have any distractions such as social behaviour or sunlight for six months of the year, and are well-paid enough to spend these times obsessing over the correct components to cope with the horrible climate they have to deal with.
We're badly paid, prone to socialising in the pub and generally not going to be at the mercy of wild bears in sub zero temperatures because of our poor tyre choice and sadly it reflects in the style of our bikes which are best described as a haphazard assemblage or derring-do and lickspittle.
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The scandis absolutely slay this forum for good builds. We brits should be ashamed.
I know you're just over-exaggerating but no one should feel remotely ashamed, they're just fucking bikes after all and there's tons of great builds coming from all over the planet.
You are right though, there are some great bikes up here...
cough especially FISTA bikes cough
Function? Roll over everything.