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300m is its catchement area.
Some in Wimbledon are down to as close as 120m (Dundonald School I think).
Many schools are now moving to a ballot (e.g. names from a hat) as the tie-breaker in an oversubscribed category rather than distance from school. Round here (Putney) it's been insane with people renting flats close to the school for a year just to get in and so that should put a stop to some of that. I'm sure the house prices near the schools have taken a bit of a hit.
One other reason that cars appear on the school run is that a growing family (either having more children, or elderly relatives moving in) means that a bigger house is required, and those people may not be able to afford a bigger house locally. Still lazy, but it's one reason why some people do end up living several miles from the school.
The Governors at MiniGB's school are shit hot about dissuading people from driving and, according to the recent report, car use for drop-off/pick-up is at the lowest since 2004.
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Greenbank
Catchment areas are a right ball ache. There's a brilliant school behind the horniman. 300m is its catchement area.