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You need to research a lot deeper into Velon to actually understand them, I've come to the conclusion that in the long term they'll be bad for the sport.
http://www.cyclingnews.com/news/velon-deny-asking-riders-to-sign-away-image-rights/
When you down right reject the existence of something, though it's very much true (riders tweeted pictures of their's) it all looks a bit shifty.
Add to that the CEO being Sep Blatters nephew, and you've got an organisation that has more than a whiff of "only in it for themselves"
noBlakes
The other issue is putting a camera on a riders bike and using what is captured for commercial uses. I think this is one of the things Velon is interested in as another revenue stream for teams (and maybe riders?). This will also cut into other people's interests (UCI perhaps?), so there would likely to be pushback.