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Certain stores over here in Shanghai do sell Miche etc and promote it as "premium" but for sure its still very easy to get premium brands here especially online as you could tell by some of the crazy bikes that regularly arrive at rides over here.. No shortage of kids with huge family wallets that ride some of the rarest bikes and parts you could possible hope to see. (although that doesn't mean its put together in a tasteful way...But yeah the Zolli deserves a bit better.
Looks like a Chinese build, I hear it's quite hard to get bits we take for granted over there, and Miche is still a premium brand to the people of Shanghai.