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I only hate (dislike, mild irritation etc) it because there's too many words and he took too long to get to the point that then vanishes under what seems to be a general distrust of having gravity assisted fun on a bike.
Someone get that man an editor
He's right - the media puts that stuff out because it gets eyeballs, and eyeballs brings the paycheques. That stuff is the equivalent of those stupid fucking 'what happened next was amazing' 'headlines' on linkbait sites.
I don't get why he's moaning though - anyone can pick up a camera and pump out their own media - we don't have to let other people control the impression of the sport.
Not sure what else he was trying to say, the stuff about where to build jumps is US centric I suppose.
http://www.singletracks.com/blog/trail-advocacy/mountain-biking-has-an-identity-crisis-and-it-affects-us-all/
Got a feeling @Howard will hate that article, but it's so true. Way too much dick waving bollock fueled shite being pumped out by the industry/media.