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Because no matter how convincingly you argued that it is safe to cycle in traffic it would still remain unpleasant. You can't talk people out of their own feelings.
People spend hours in very expensive therapy to rid themselves of ridiculous irrational fears, like spiders for example. By comparison beig run down by a bus is actually a pretty rational fear and not one that many people are in a hurry to confront.
To use (twist) your fruit analogy - If the blue and yellow fruit could only be provided by the government and everyone was terrified of the other fruit that was already available, would you withold it and let them all die of scurvey?*
*Just to make the analogy more tortuous you could equate scurvey to, say diabetes in the real life cycle lane scenario.
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jimmy_james
@fizzy.bleach
But why pander to a demonstrably incorrect perception by changing reality (at great cost) to fit in with the incorrect perception?
If you wanted people to eat more fruit, but they thought the only "safe" fruit was blue with yellow dots, would you go around painting all the fruit blue with yellow dots?
It's madness.