OAKLEY - absolute rip off

Threads like this are why I love this place. You wonderful bunch of pisstakers.

What colour is the boathouse at Hereford?

If only we could still rep!

Ha!

CBA to read the earnest responses, so missed that: el rep indeed!

#waltfinding

Baristics? that's lacist

Ah borrocks.

Oakley's are expensive for what they are.

And as the lenses aren't interchangeable, it's best to buy three sets for different conditions.

I buy my Oakleys from a little shop in China and they're very reasonably priced. I do not believe that a penny from their sale goes towards putting food on the table in the Cavendish household.

I got mine from a bloke in Mallorca,,,,velly nice price

I didn't mention I get mine for free...pro fixie.

you'll be casually referencing your 4 tours of duty next...

#walt

Actually 10 tours....

10 tors isn't that a hiking thing?

http://www.tentors.org.uk/

Apparently...I'm too old though.

having spent time in the British special forces.

Were you the entertainment?

Lovely boy....

@700x23 you are the second man on the balcony AICMFP

#waltingblanketstacker

I was thinking more along the lines of this:

Ooh saucy!

it's Friday!

Does anyone know how much it costs Oakley to research and develop their frames and lenses? Surely it's quite labour intensive and takes time to do this... this then has to be passed on to the consumer... they're not exactly £10 shades bought from Southend market and I'm guessing the lenses aren't made by kids in India... a bit like Rapha, but not made in China... I might be wrong here... I'm starting to waffle!

$22m in 2006, when they were last publically traded.

Compared to $762m sales.

Operating costs in total were $343m - $206m being marketing.

Cost of goods sold was $349m.

tl;dr 3% of what is sold covers R&D.

Pricey materials, heavily marketed.

These have a free gift of possible eye problems:
http://sunglasses.evsum.com/fake-oakleys-men-for-sale.html

They're part of a near monopoly, so they can effectively dictate the retail pricing. I think Oakley glasses are decent but there's obviously a huge mark up and there's nothing you can do about it.

Bravo 700x23- zero?