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I dunno if I can answer that as I haven't heard their cables. I also might not hear what they (or maybe your chums 'want'?) to hear, thats part of the reason its such a trixy subject.
I'm an ex-cable-sceptic BTW. "I can see through all this crap, I'm a Tech".... I used to think to myself. Yup, I thought it was all BS until I heard differences for myself. Note use of the word 'differences', NOT better or worse than.
No apologies required IMO.
I've heard lots. I'm an Electronics Tech by trade, in it for 33 years so far professionally. I'm also a Musician. I also love listening to music (shock horror). At hobby level I also like attempting to 'design', build and listening and buying equipment that facilitates that.
I still love a good 'wanky wire' debate though!