• The first model that they plan on producing, made from high-end aluminum, should be priced around $499 – frame only.

    So by folding and riveting sheet aluminium, they can match the weight and strength of welded aluminium tube at only three times the price and five times the aerodynamic drag? Where do I sign?

  • at only three times the price

    Well justified though:

    "They claim that their product is lighter, stronger and cheaper to produce than an aluminum-tube frame, and they’re hoping to be able to sell you one."

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