(for the greater good?)
And a lot of cash if the crack it and make the jump to mass market coffee.
Not the aim. Iirc Maxwell is looking at the super high end, buying the beans that are normally too expensive for speciality coffee roasters.
I thought the aim was to sell speciality coffee via Nespresso/pods to those that like the pod convenience but weren't getting the higher quality like that but I may read it wrong. I think it was either from Barista Hutle of Jim Seven's blog.
@danb started
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And a lot of cash if the crack it and make the jump to mass market coffee.