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  • (for the greater good?)

    And a lot of cash if the crack it and make the jump to mass market coffee.

  • Not the aim. Iirc Maxwell is looking at the super high end, buying the beans that are normally too expensive for speciality coffee roasters.

  • I thought the aim was to sell speciality coffee via Nespresso/pods to those that like the pod convenience but weren't getting the higher quality like that but I may read it wrong. I think it was either from Barista Hutle of Jim Seven's blog.

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