• is this purely for FSA or is this the same for the rest of the manufactures?

    It's mostly FSA, they are the main brand whose sales are completely dominated by OEM sales but also bother to advertise to aftermarket customers. People like Tektro and Novatec are in a similar position in terms of the split between OEM and aftermarket, but historically their aftermarket sales have only come about from independent wholesalers buying at the OEM rate and setting their own mark-ups. FSA was a brand created explicitly to give TH Industry a premium look, before the information revolution made it much harder for people to hide the true nature of the industry :-)

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