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  • As I understand, they're buying CRC.

    Well, yes. Of course :) My point was...why. It's not for marketing, it's not for tech, it's not for UK customers, it's (probably) not for access to sub markets within cycling although I guess CRC's engagement with the MTB crowd could be worth having.

    Who have a much larger international presence.

    So they are buying international customers. Coolio.

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