Just keep harping on about user-centered design/process and how you've excelled at research in the past. State that you feel genuine user insights are the only way to accomplish effective story telling (or an iterative process if it fits their work) and that you prefer to interrogate briefs and make the correct decision, instead of making many subjective decisions.
Essentially if they need a design package pro/artworker then you're not their guy. Instead play to your strengths and hope that the director is into it... software is the easiest part to learn, if you're genuinely 'the shit' at research then your executions will be beautifully simple anyway.
This is very helpful, thank you. Also trying to decide on dress expectations for meeting. Jeans/trainers shirt but no tie and nice jacket acceptable or is that too casual?
Just keep harping on about user-centered design/process and how you've excelled at research in the past. State that you feel genuine user insights are the only way to accomplish effective story telling (or an iterative process if it fits their work) and that you prefer to interrogate briefs and make the correct decision, instead of making many subjective decisions.
Essentially if they need a design package pro/artworker then you're not their guy. Instead play to your strengths and hope that the director is into it... software is the easiest part to learn, if you're genuinely 'the shit' at research then your executions will be beautifully simple anyway.